Playful contrasts energize the interior. The fashion world becomes the focal point day or night with a boldly displayed over-scaled glass projection screen radiating with images of models, fashions, color and energy adding edginess to the sumptuous patterns and textures on the seating beyond. While the primary design challenge was to attract the sophisticated youthful crowd in “old town” Scottsdale at night, the restaurant and lounge serve a business-oriented downtown lunch crowd. The mix matched bohemian colors and patterns appear youthful and contemporary in the bright natural daylight of the bar and restaurant when the bold modern shapes are the focus while the screen images become background.
Referencing the materiality of the warehouse with rough steel and old brick, the exposed concrete and mechanical / plumbing systems play off of the highly finished back-lit glass runway and translucent netting of the drapery sheers dividing the restaurant. Continuing the story of contrasts between highly polished and exposed industrial; the concrete and steel bar is set off with adjacent polished woods and frosted glass. At night, the chic images of models reflects off the crowd within, while the changing colors of the backlit forms give the space a sexy theatrical energy, alluding to spaces that aren’t seen and providing an ideal backdrop to the fashionable nighttime crowd.