Referencing the ergonomics of an actual mobility device, the visual vocabulary of the fixtures mimics the product itself. Crisp white Corian display surfaces allow the typically black and silver product to ‘pop’. The design also allows staff to service customers in a traditional manner – across the selling counter, but also to easily service the customer shoulder to shoulder encouraging more friendly personalized contact.
Behind the cash desk, a collage of floating white cubes and smiling faces provide the personality and warmth of the brand message. The sculptural quality of the interior fittings establishes a point of memory in the minds of consumers.
Burdifilek created an authoritative statement for the brand that has a definitive wow factor. The connection back to Bell’s corporate identity was top priority; current and future advertising campaigns will be showcased within this design as they become part of the overall architecture. The real success of this concept is in the details and in the overwhelmingly positive reactions from the client and Bell’s customers alike.