Brown Thomas Luxury Hall

The interior design concept for the Brown Thomas Luxury Hall, a space dedicated to fine jewellery, watches and luxury gifts, was to capture the essence of the product it houses.  The goal was to transport shoppers into a world of refined luxury; the signature space references the sophisticated modernism of the Brown Thomas brand, strengthening the department store’s positioning as Ireland’s luxury shopping destination in the heart of Dublin. 

Focusing on elevating the luxury shopping experience, the attention to detail within the design instills within it a sense of nuanced elegance.  Conceived as a central piazza, gracefully curved displays encourage meandering exploration and effortlessly lead shoppers through the space.  Cantilevered over sandblasted champagne-colored Starfire glass bases, semi-circular fixtures appear to float above honed marble flooring in mottled creamy shades of taupe, cream and café-au-lait.  Custom oyster-coloured suede displays provide an inconspicuous backdrop for the jewelry itself, allowing the product to take center stage.

The perimeter is sheathed in a veil of subtly reflective dichroic glass, revealing a shimmering gold-hued iridescence.  Invisible floating vitrines are suspended on the modulated transparent glass, allowing for a glimpse through to adjacent shop-in-shops for brands like Cartier and Tiffany & Co. 

The materiality of the product is further reflected in recurring sculptural installations.  Hand-articulated in polished nickel, Bertoia-inspired installations by Toronto-based artisan Dennis Lin infuse the interior volume with a kinetic energy.  Extending floor to ceiling, rods appear to be elegantly captured in suspended animation.  Columns clad in tinted antiqued mirror further reflect the polished nickel sculptures, maximizing its visual impact.

The Luxury Hall has a distinctive voice within the Dublin flagship, and reflects Brown Thomas’ continued commitment to the highest level of retailing.  The interior design concept carries on the success of Burdifilek’s ongoing collaboration with the iconic retailer, having also designed the award-winning Women’s Designer Collections and Shoe Departments in 2006, and the Men’s World in 2008, each contributing to the retailer’s international recognition as a premier shopping destination.

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