Mulberry worked closely with Max Fordham, consulting engineers who implemented energy efficient concepts into the new store design. As well as the construction and design process there are measures in place for ongoing energy monitoring, designed to create an environmentally aware retail space and working atmosphere sphere.
A key feature supporting energy conservation is an undulating stone wall forming the backbone of the store, created using the traditionally British craft of dry stone walling. The wall is an ingenious part of the mechanics of the store, retaining heat in the winter and cooling the air in the summer. Equally inspired is the adaptation of a simple Roman idea; polished brass back plates behind lamps in one of the follies reflect light back into the space, maximising the efficiency of the fittings. Universal Design Studio is expecting the store to receive a BREEAM rating of ‘Excellent’ which is very unusual in retail constructions and space.
The 50 New Bond Street store is the first flagship to feature this new concept, with several international stores currently under construction. Elements of the design concept have already been incorporated into new stores in Hong Kong, Malaysia and Dubai. By subtly contrasting the traditional with the modern, customers are given the chance to immerse themselves in a new retail environment, maximising their enjoyment of the product and appreciation of the space around them.