Nomination, Vienna

The concept for the store derives from the necessity to put together the essential, rigorous lines with elegant and precious materials.

The counter becomes a reflecting panel in dark glass that reveals a warm yellow stripe, the color that represents the brand.  The yellow stripe repeats itself in various furniture and in the Miyako lamp designed by Studio 63 for Danese.

An installation of suspended Miyako lamps above the main display counter creates a dramatic focal point of color and light.

Apart for the display panels in black and white, the store is furnished with hidden shelves and drawers that allow the maximum functionality of the space.

The illuminated display boxes are lit with innovative spot led, and are made with round and soft angles that cuddle the jewels.

The free standing elements are made with the same logic as the counter and allow the free circulation of the clients.

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