Alannah Hill Chadstone

DIAMONDS ARE SUPPOSED TO BE A GIRLS BEST FRIEND, BUT TO ALANNAH IT’S THE PASSION OF PINK AND RED. THINK RED GLOSSY LIPS, FLESHY PINK SKIN AND BLUSH CHEEKS. THE FEMINEN EXCESSIVENESS OF ALNNAH HILL’S DESIGNS WAS THE STARTING POINT IN CONCEPTUALISING THE NEW SYDNEY FLAGSHIP STORE LOCATED IN OXFORD STREET.

LAYER UPON LAYER OF SLIGHTLY DIFFERING PINKS HAVE BEEN COMBINED TO CREATE THE ULTIMATE FEMALE RETAIL ENVIRONMENT. THE LOOK IS MODERN WITH A TWIST OF NOSTALGIA, DIRECTIONAL WITH A HINT OF THE PAST AND VERY LUXURIOUS YET INVITING.

THE SUMPTUOUS MATERIALS USED, SUCH AS THE PINK SILK WALLPANELLING, PINK ONYX MARBLE, CUSTOM PINK CARPET AND BEVELLED MIRRORS SUBTLY TELL THE STORY OF ALANNAH AND HER DELIGHTS.

THE DAZZLING AFFECTS OF THE BEVELLED MIRROR JOINERY SPARKLES UNDER VINTAGE BLUE CRYSTAL FLORAL CHANDELIERS.

ITALIAN GLASS MOSIAC TILES LINE THE STORES FLOOR IN A DEGRADE THAT STARTS FROM WHITE AT THE SHOPFRONT WINDOW AND ENDS IN A DARK PLUM IN THE MIDDLE OF THE STORE.

DRESSING ROOM SIZED CHANGE ROOMS FLANK A MIRRORED VEIWING AREA COMPLETE WITH FLOOR TO CEILING HOLLYWOOD LIGHTS. PINK SILK WALL COVERINGS, CUSTOM MADE FRINGED OTTOMONS, CRYSTAL FLOWER WALL LIGHTS AND VINTAGE HOT PINK FLOWER WALL HOOKS MAKE THESE CHANGE ROOMS THE GLAMEST.

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