James Alfredson

DESCRIPTION: THE DESIGN OF THIS SMALL JEWLLERY STORE WAS BASED ON THE BACKGROUND TO THE ACTUALL JEWELLRY. JAMES ALFREDSON SPECIALISES IN VINTAGE AND ESTATE JEWELLRY SO WE WNATED TO ADD PIECES TO THE DESIGN THAT WOULD REFELCT THIS SUCH AS THE VINTAGE CHIAVARI CHAIRS AND SCIOLARI CHANDELIERS. THE CUSTOM CARPET WAS DESIGNED IN A RETRO PATTERN BUT MADE SOPHISTICATED WITH THE LUSH BROWN TONES OF WOOL AND SILK FROM WHICH IT WAS MADE. PLUSH VELVET CURTAINS WERE USED AROUND THE PERIMETER OF THE SPACE INTERSPERSED WITH BRONZE MIRROR. THE DETAIL WAS CARRIED THROUGH INTO THE CUSTOM MADE DISPLAY CABINETS BY USING MATERIALS SUCH AS CHROME AND EBONY VENEER. THE SPACE IS NOSTALGIC WITH HINTS OF BYGONE ERAS WHILE ALLOWING THE SHOW CASED JEWELS TO SHINE.

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