ROX Argyll Arcade, Glasgow
It has been six months since jewellery retailer ROX unveiled the results of a £1m investment in a major expansion and redesign of its Argyll Arcade flagship boutique in Glasgow, Scotland.
When ROX acquired 2,500 sq ft of additional property above its existing store in 2009, design studio Graven Images was appointed to consider how to make the best use of the new space whilst remaining respectful of the Parisian-style Grade A listed building, which was built in 1827 and was one of Europe’s first covered shopping arcades.
The result is a striking design concept which takes the store to over 4,500 sq ft across two levels and blurs the boundaries between hospitality and retail. The ground floor succeeds in drawing customers into the store, where one of the first things they see is the ‘brand wall’, a nine metre long glass and quartz cabinet. Those buying more intimate jewellery items such as engagement and wedding rings are then invited upstairs to the glamorous ‘thrill room’, offering a private area for more detailed customer consultations, as well as a Moet-sponsored ‘diamond bar’ - the only bar of its kind in a UK retail unit.
ROX MD Kyron Keogh is in no doubt that the dynamic partnership between ROX and Graven Images has yielded remarkable results: “Together with the level of customer service we can provide, the revamped store has not only increased footfall but resulted in people staying twice as long in the store and spending more.”
Graven Images’ Founding Director Ross Hunter adds that “ROX’s customers are often making one of the most significant purchases of their lives. The retail space has to reflect this, inviting people to linger and to spend time browsing and choosing. We have created an environment where it is the experience as much as the final decision which is important, setting ROX apart from its competitors and keeping the brand at the cutting-edge of retail provision.”