Libero Rutilo, design director of the project, shed light on the creative process. “The original inspiration came from the landscape of Qatar. Dunes inspired smooth shapes mixed with clear cut geometrical lines as well as delicately colored desert flowers symbolizing energy and growth. The use of mother pearl and finely carved architectural walls translated into the desired precious look for Barwa Bank. The mother pearl luminescence dresses the whole space to capture Qatari colors while inlays with Islamic Arabesque run along perimeter walls.
“Resin, Corian and Barrisol were used to create a fluid, natural and morphological shaped architectural box. This not only hides technology but also imparts the space with a unique, cozy and enveloping identity. Clients can browse freely within the branch and do not need to queue for their turn. Each client is welcomed by a butler who registers them. Clients can look at the interactive tables showcasing banking new products or at innovative electronic devices displayed at the entrance”.
Finally, a fully transparent shop front characterizes Barwa Bank: no posters, no displays. The bank’s innovative design announces the arrival of a new bank in town.
To strengthen the uniqueness of Barwa Bank, all ATM machines and mobile branches were developed with the same strong design approach. The flower, iconic symbol of Barwa Bank, is now blossoming throughout Qatar.
Massimo Fabbro, CEO of Crea International, said he was extremely proud of the design concept for Barwa Bank. “The service model innovation developed for Barwa breaks the rules of current retail banking models. It introduces a free-flow and browsing approach and integrates and expands the self banking model on the one hand and strengthens the consultancy approach on the other. The final result is feasible either from the quality of design and the kind of service experience which are perceived as a fully integrated experience driven by our unique Physical Brand Design projectual methodology.”