Going by the logo and Helvetic Tours’ color red, the designers took on the shape of a circle as primary design element. From this, the ‘ball’ theme was derived and implemented in various playful ways. Beach balls and a ball pool suggest a light-hearted, happy holiday feeling and resemble what Helvetic Tours stands for: easy-going beach trips.
The stand‘s main element was a large pool filled with 30,000 white plastic balls. In connection with a raffle, trade fair visitors could take a ‘bath’ in the pool. Whoever found red balls could win a trip. There was also an information desk with catalogues where visitors received information. The ball theme was continued on the wall and ceiling where clustered blow-up beach balls in the Helvetic Tours colors and logo created a potent, perceptible signal visible from afar.
The Helvetic Tours trade fair stand was a topic of conversation and a main attraction at trade fairs since its premiere. The pool in particular was a favorite and created strong emotional awareness of the brand. The stand attracted visitors like a magnet and will be re-used again.