A beautiful staircase leads to the 1st floor, with a modern traditional feel. A masculine Joules stripe is expressed as a painted timber stair runner - a modern twist on a classic. Inlaid brass tailor’s measuring tapes act as contrast strips. Wrought iron balusters and the painted timber handrails finish the staircase with rams horn detailing.
CK commissioned artist Patrick Thomas to silk screen print a 3m high countryside mural as a gallery feature leading to the first floor. The map of British Isles is composed of signature hare motifs, which have the feel of traditional woodcuts. A beautiful and sensitive expression of the Joules brand.
The light-hearted character of the brand is evident throughout the store in the smallest details; Joules leaping hares become brass drawer handles.
The store evokes feelings of well worn quality and craftsmanship which draws on tradition - a contemporary presentation of true British style and eccentricity.
“We are absolutely delighted with the new Joules store in Covent Garden. CK have brought our brief to life in every aspect of the design. Joules is a British brand that is growing and we need our shop fits to demonstrate this. Our clothing is about colour and detail and feels wholesomely familiar and the team at CK have mirrored this in their design. We can’t wait to bring our part of the country to town and hope our customers enjoy this very exciting time too.” Tom Joule, Managing Director Joules.