Ryoko Nakamura Lighting Design
We wanted to create a store based on Mysuit’s website. The virtual store in their website is so intuitive and easy to use, we wanted to reflect the user friendliness and innovativeness to the tangible store. The store is exploded view of their web site where all objects and functions are as intuitive as their website interfaces. Just like using pull down menu, we wanted to have all options and information easily available to see and touch in real life.
The interior of the My.Suit includes two primary areas, Upon entry, customers can experience “fabric pod wall” and “digital mannequin’s” this is where customers can freely explore their suit options. The “fabric pod” (uses magnetic to attached to the metal paneled walls) is movable and can be arranged freely to show recommended fabric selections, each customers can take pods to examine millions of combinations for their buttons, inner linings and stitching colors and fabrics etc. Additionally, there is video projections tour of “How to MySuit” where first time customers can see all available option in 4mins. After the tour, customers can actually start building their suit using the IPAD.
In the second half of the room, customer can receive full consultation from professional suit builders. In this area the cabinets hide gage suits, pick up suits and all other measuring tools and little cluster to inside to keep the shop clean and minimal image of made to measure store compare to off the rack store of conventional suit business. Keeping the interior clean and empty of cluster was important in creating special experience and attentions to customers they feel in MySuit.