Our creative solution: A circus as a Viennese dream world
The circus theme is a metaphor for Viennese cultural tradition - Vienna has been and still is the venue for sensations, shows, for the operetta-like, the shivaree with a folk-like impact. A circus symbolises intoxication, merging into another world and gives the guests with a highly emotional sense of identification with dream images of childhood memories. As a basis for the design concept it was necessary to handle the theme on a maximum high-class level. We placed the nostalgia of the circus heydays during the early 20th century into contemporary and modern elements of today. We used a colourful and cheerful colour concept. Authentic findings and wall paper with exclusive custom-made illustrations by the artist Olaf Hajek give each room its own impression. The bathroom lighting cites a typical artist‘s dressing room. Cage-like partitions structure the lobby. The entire house radiates in the lighthearted spirit of circus life.
Our success: Expansion in two phases underway
The emotional circus theme attracts not only the typical budget clientele but also a design-orientated target group who feel inspired by somewhat bizarre ideas. There is such a high demand for the existing 34 rooms that the hotel is now expanding by 187 rooms plus a spa, conference areas and a restaurant. There will be a third phase in which a roof terrace and bar will be added on to the eighth floor.