The bar and two-storey high liquor cabinet, with jewel boxes to highlight the selection of drinks, overlook great Leicester Square - heart of the London cinema land. WYLD’s interior look combines the red carpet feel with spicy red & black leather furnishings and a grand finale 3m diameter disco ball. A circular booth surrounds bespoke cocktail tables that light up in red. You can stock away glasses and ice inside its stainless steel pockets. The high level walls are covered with black sequins referring to the West End and moving according to the beat of the music. The DJ looks down onto the dancing crowd and when the music starts to play, the sequins wall opens up to create a stage. Adding to the intimacy of the space, fibre optic strings hang from the windows and create a cocoon.
Filmmakers can use state of the art facilities to conduct their pre-screenings. The interior is devoted to the film showing and follows classic cinema arrangement with red seats and black carpet, ceiling and walls. However, when the screening part is done, details in furnishing and lighting appear. The recessed lighting profiles in floor, walls and ceiling create spectacular cubes of light inside the room. They are a graphic reinterpretation of the gold and silver strokes of the core (of the building) and go wild on the walls. The screening room holds a distinguished black velvet wall and the chairs have a subtle variation of three different red fabrics adding to the luxurious feel of a personalised screening chair.
Sweat & AWAY Spa
The Sweat is a very light and spacious gym overlooking Leicester square. It has a dark grey rubber flooring that deadens sounds and cushions steps and is comfortable to exercise, stretch or skip rope on. Guests can use Technogym sporting equipment for a good work-out while enjoying the urban view, or check their posture in a large mirror wall. If watching cartoons or sitcoms makes a better support, there are multi flatscreens on the back wall. Those who take their inspiration and motivation from an uplifting art image should point their eyes towards the side walls. Dutch photographer Marcel van der Vlugt has created two special wallpaper pieces, depicting dancers in sparkles of light. Van der Vlugt is an internationally known fashion and commercial photographer who approaches his subjects with the eye of an autonomous painter. The sparkles of the light are inspired by the disco ball cloud and extravagant WYLD bar disco ball .
Curtains of white and silver strings make a delicate entrance to the reception desk, where you can book a massage or a visit to the sauna or steam bath. Before or in between the treatments you can relax on bespoke sofas in the middle of the spa. The five treatment rooms have white leather daybeds and recessed high gloss white laminate walls with LED lighting to support any required mood. When a room is in use, the walls can be closed. When a treatment room is open (not in use), the round corners of the central relax area extend into the treatment room and create a different sense of space. Both the sauna (white space) and the steam room (black space) can be found behind the red glass doors. The red glass points out that you’re entering a hot-zone. Three unisex cubicles combine shower, toilets and changing facilities.
Standard Guest rooms: Wonderful Room
Guest rooms combine a comfortable sleeping zone with a luxurious vanity area. Whether you like to dress up for the party or need a good sleep after, the rooms are made to fulfil both. A standard hotel room layout has been rearranged into the ultimate dressing room. Here, your world evolves around the vanity desk and starts with a good preparation party before shifting over to a red carpet night on West End. This room, at this location, is not just for a good night sleep. There’s far more to explore...
Dressing room area
A white monumental vanity desk with matching vanity chair has been placed central of the area as the supporting piece for dressing up activities. It provides more than enough space for displaying fashion accessories and make-up articles as well as a notebook, phone and some paperwork among other things. From here guests can read mail, listen to the music and put on a refreshing facial mask at the same time. The vanity desk has multiple pockets with chromed trays that hold amenities, stationary and a wastebasket.
Large mirror walls on both sides of the vanity area enhance the dressing room experience. One of the mirror walls plays a double role by neatly hiding the entrance to the toilet and shower cubicle. Vertical coves with purple LED lighting inside the cubicles create a soft contrast to the white but warm LED lighting that is used in most other parts of the guest room.
Another vanity feature, inspired by a traveller’s cabin trunk, is the champagne (artificial) leather and black veneer wardrobe. It combines randomly stacked boxes with one of them being the entrance to the room. The wardrobe has drawer compartments and a safe and has conveniently built-in lighting opportunities. A single sliding door, padded in champagne artificial leather, closes off the wardrobe (leaving the drawers and safe in sight) but can also be used to hide the entrance wall and create more intimacy inside the room.
This area offers soft surroundings to make you feel at ease and ready to relax. Here you have a lush, high pile, brown carpet to warm feet and large curtains to cover up the normally cold walls. A shiny silver sheer curtain has been placed behind the bed and a shiny silver velvet curtain on the opposite side. The façade wall is covered by a black-out curtain and sliding panel screen with graphic print depicting a distorted image of a girl. The bedroom interior is a soft antidote to the shiny mirror walls of the dressing room area.
If a guest can’t catch sleep or feels too tired to get up, he can just stay in bed and watch late night news, music videos, his own photographs or a nice movie on the flatscreen that floats in front of the velvet curtain wall. One could also take a comfortable seat on the sofa and read a book, write a journal or have a glass of champagne from the circular minibar.
Room types: Spectacular-, Fabulous-, Cool Corner Rooms, Studio-, Fantastic-, Marvellous-, Spa- and Wow Suites
The various room types have their own layout, but are all built around the unifying concept: creating the ultimate dressing room around the monumental vanity desk: W suites have a separate entrance lobby, finished with wallpaper on one side and artificial leather padded cushion wall on the other. The wardrobe inside a suite is a bigger version of the one in a standard room and has an additional TV built-in. Guests can enjoy their favourite show while taking a shower. Various art pieces add to the luxurious feel of W suites. The larger the rooms or suites get, the closer they come to the one-and-only E-wow suite.