Robert Ruscio (Principal Designer), Charles-Antoine Montpetit (Design Director), Isabelle Faucher (Project Manager), Nikolai Stoev (Designer)
Elizabeth Martel for Leeza Studio, Montreal Quebec
Trial Design / Valleyfield, Québec
International Currency Exchange Kiosk
International Currency Exchange (I.C.E.) was at a crossroads when they wanted to expand their business into primary locations in Class A shopping malls across Canada. Unfortunately, this expansion occurred at a time when the general consensus amongst mall owners was that current kiosk designs looked too much like bunkers or aquariums.
The main design challenges were to: create a new kiosk design that was acceptable to both the mall and the client alike; to re-evaluate the definition of security in 2010; and to remodel the kiosk to look like something other than the typical rectangular unit.
One of the advantages we had in designing this kiosk is that it did not have to be loaded up with tons of merchandise. With this in mind, our approach was to concentrate on creating an artistic sculptural design. In place of typical shelving with mass merchandise, the “bird's nest” panel offers a striking contrast to the turquoise backdrop, all while creating an interesting play of light with shadow effects.
We also took into account that by having only one wicket, the kiosk by default had a front and back end. Instead of ignoring the “back end”, we ensured the new kiosk was visually striking from all angles.
We designed the new kiosk out of Corian which, although more expensive that typical plastic laminate, is both long lasting and eliminates unsightly edges too often left visible.
For the “bird’s nest”, polycarbonate panels laminated with MDF and a high catalyzed paint finish were used.
Vinyl decals featuring tiny company logos were also strategically applied at the bottom of the glass, allowing for privacy and creating a sense of security for both the clerk and customer.
Successfully achieving the goals of the design, the I.C.E. kiosk was transformed from an ordinary looking unit into a beautiful sculptural piece of art. Given that all corporate colors and signage were maintained, shoppers were still able to quickly identify the kiosk and associate the company brand to it.