Elbek & Vejrup Headquarters
Brixels’ architectural idea was based on the link between bricks and pixels. Just as a picture or video is made up of thousands of small squares of color, a house is built of bricks or building blocks.
In this project, the entrance was composed of large blocks of various rocks, and together they form a pixel-like motif to symbolize Elbek & Vejrup (also known as a ‘digital’ company). Further processing the symbolism, individual surfaces either contain motifs or only subtle signs of masonry.
Bricks are sturdy and express quality and timelessness but, when used imaginatively as here, you get to think about innovation. The architecture seeks to portray a balance between reliability and digital creativity, between brick and pixels.