Styling was heavily influenced by the latest European kitchen trends with strong sustainability and environmental references. The objective was clear: minimize the use of virgin materials by designing for dematerialization and re-use. The ceiling and wall structure were constructed in the lightest possible manner, thereby reducing trucking requirements and material usage. The ceiling and wall panels were made of re-usable fabric stretched over an aluminum frame. Rigged truss was used to suspend and fully support the main archways thereby eliminating the need for any additional ground-based structural support.
With a multi-show program in mind, walls and display elements were designed to be both modular and flat-packed to reduce transport volume and ensure future layout flexibility. Materials were selected for their longevity, re-use and ongoing premium appearance. Flooring consisted of plywood, aluminum, natural timber and white melamine, all sustainable and reusable. Split batten paneling was used for easy installation, removal and re-use. Two-pack paint finishes were selected for premium appearance and durability while transport friendly and wear resistant Hi-max was selected for bench tops. All furniture, lighting, truss structure, floor system and decorative elements were rental items.
General Manager of Marketing at Miele Australia, Gabriella Franklin, described the event as, ‘a great success setting a new benchmark for the company’. The design principles applied underscore Miele’s commitment to design consistency and product longevity. The result is a zero-waste stand which will be re-used for several years without dating, not unlike the Miele products themselves.