Maida Bros srl., Rome
ATELIER BRÜCKNER GmbH
ATELIER BRÜCKNER designed the premiere of the furniture manufacturer Kusch+Co in Milan, which was presented at the same time as the furniture show in Superstudio Più. With the motto ‘Past – Present – Future’, the Stuttgart scenographer set the scene for the company’s seventy years of history. Awaiting the visitor was an installation in the form of stage scenery composed of 50 historical and current chair models. The installation placed the treasures of design history in the context of new products.
The chairs were presented chronologically under spotlights in an exhibition area of 180 square meters. The design classics from Kusch+Co, featured by red accents and suspended in front of a mirror wall, formed a gallery of ancestors, which continued in rows of chairs on the parquet. Against this background of history, the present became tangible. Visitors themselves were integrated into the staged setting, standing together with the chairs on the stage, and were invited to take a seat. The stage became the auditorium.
Films integrated the seating into narrations. In these short films, the visitor experienced the chairs as protagonists which changed its role from a prop to the main actor. The 6 to 7 meter high mirror reflected these stories into the installation. The narrative space becomes a living setting. The ‘Temporary Museum for New Design’ of Superstudio Più, which is located in the Via Tortona, offered an attractive forum for designers and exhibitors from all over the world who are ready to brave innovative presentations according to the maxim ‘less fair, more museum’. The settings were dedicated to the theme ‘Telling a Story’.
With ‘Past – Present – Future’, the highly traditional furniture company Kusch+Co, established by Ernst Kusch in Hallenberg (North Rhine Westphalia) in 1939, showed its high quality products for the first time in the context of the Salone Internationale del Mobile. The company stands for design and quality ‘Made in Germany’.