Throughout the store inspiration tables showcase the latest ‘New Look’, key styles and what’s hot right now within the category. All displays include garment rails that look like they have just been rolled out from the stock room, appealing to customer’s thrill of being the first to find that killer fashion item.
At the centre of the store a circular display with feature lighting creates a focal point for seasonal promotions, surrounded by curved hanging rails and wardrobes which showcase the ranges, enticing shoppers into the area.
Accessories are displayed in their own distinct area, where visual merchandising uses hosiery and handbags to create vivid colour blocking to catch the eye. Further accessories are displayed in scaled wardrobes with large mirrors allowing customers to find the item to suit them.
New Look’s footwear department has become a destination – renamed ‘Shoe Heaven’, and designed to feel like the ultimate walk-in wardrobe, it makes virtue of the thousands of shoes on display, confirming that a girl can never have too many pairs.
This design style is carried through into the fitting rooms, deliberately spacious and creating a relaxed area where friends can help decide the perfect outfit, it is also home to the ‘Style Advisor’ service, it uses muted tones and textures to provide a surprisingly indulgent space.
Customer research has already show that the all new sections across the store have been rated very positively with footwear and seasonal sections drawing the highest levels of awareness.
The new store design delivers a confident, engaging and relevant experience, demonstrating New Look’s commitment to providing fast fashion at great value and creating a better platform for a continued conversation with its customers. The first stores have opened to great customer and staff responses, increased like for like sales.