Futbolmania, Barcelona

After the success of the new Futbolmania Shop & Showroom in the center of Madrid, this brand exclusively dedicated to the soccer world, approached Salasstudio again to remodel their shop in Barcelona city.

The requirement was to create a space displaying a big collection of best selling soccer boots. To reach this goal a soccer field was designed, creating a soccer boots exhibitor simulating the stands of a stadium. They were placed around the rectangular pith showing all footwear related products.

 

The surface was customized with a green artificial turf with white lines as a soccer field in front of the pitch area. There, customers can find a football goal to kick the ball and test the new boots.  Behind there, a Champions League arc replica, a corner flag and multiple mass media player photos which complement the ambient space "anecdote".

On the other hand the redesign of the street facade was done. The clients wanted something new in the store entrance, something that breaks the rules and works as a claims to enter into the shop. That is why the project proposes a totally black metal sheet storefront with only football lighting silhouette players in a lime-yellow color as Futbolmania corporative colors.

Four automatic big glass doors introduce customers inside where they can immediately find a big videowall which always broadcasts football matches with its appropriate and parallel environment sound. On the way, a large tunnel (like the one used by players to access the field) drives customers into the biggest soccer store in Spain.

 

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