Brunner Exhibition Stand for the Orgatec 2014

At this year’s Orgatec, Brunner presents new product innovations and its portfolio of chairs and tables designed for office use. The goal was to use its innovations to present Brunner as a dynamic, transparent company, while placing the products on a comprehensible and suitable platform. The graphic concept from the latest Brunner print publications, which illustrates the products in minimalist lines, served as the starting point for the exhibition design. This idea was transformed into a spatial concept as part of an integrated brand presentation.

Lengths of black cord were deployed as a three-dimensional element. In more or less dense curtains and forming geometric shapes, they effectively divide the stand into zones. The colouring of all spatial elements has been kept deliberately subtle in favour of the colours of the products themselves. Floor and ceiling gauzes are white, serving as a neutral backdrop for the black cord. The wall colour moves from shades of grey into black as you progress further into the space. Podiums and large-scale wall diagrams reflect the print theme and are executed in metallic shades.

The cord filters formulate different spatial situations: A truncated cone creates an intimate setting, a candelabra-styled ceiling element awakens connotations of the domestic dining table and the diagonal sails around the cafeteria give the space a lounge-like ambience. The density of the cord curtain decreases along the longitudinal axis of the main entrance side, creating a gradient effect. The stand receives additional dynamic energy through neon lighting strips on the ceiling and a hatched floor. The latter supports the zoning by changes in the direction of the hatching. The theme of filigree lines that runs throughout the exhibition presence is synonymous with the precision and quality of Brunner products. A workshop corner is also dedicated to the manufactory concept behind the products.

Using a total of 18 kilometres of polypropylene cord, an open and transparent exhibition stand was created, where subtle colours and almost graphical wall filters form the perfect platform for Brunner’s products.

 

 
在本屆ORGATEC科隆國際辦公傢具及管理設施展上,Brunner公司展示了其特別為辦公空間所設計的桌椅系列。本次展台設計的目標:借眾多創新之力展示Brunner公司充滿動力的開放企業形象,同時為其產品提供一個易於解讀的恰當的展示舞台。本次設計的靈感來源於Brunner公司最新的印刷出版物。該系列出版物中,產品以精簡的線條進行展示。我們將這一靈感拓展為一套統一的品牌面貌,貫穿使用到整個展台的空間設計中。該展台採用線繩作為三維空間元素,以不同的密集度和幾何形態對空間進行分割。為了突出產品色彩,展台採用低調的空間元素。為了配合黑色線繩的效果,地板和天花紗幕全部保持白色。牆面的顏色配合空間的深度從灰階漸變至深黑。講台和大幅的牆面圖案採用來自公司出版物的靈感,顏色採用各種低調的金屬色。由線繩組成的空間構建起多個不同的環境佈局,例如採用一個梯形體帶來舒適的居室感;一個好似吊燈的天花結構隱喻出家裡的餐桌;還有一張斜掛的風帆結構包圍著咖啡廳,使整個空間散髮出高級沙龍的氣氛。沿著主入口的縱軸方向,線繩結構密集度越來越高,製造出行進感。另外,通過天花上的螢光燈管和地面上的陰影線,也使整個空間更具動感。不僅如此,地面上的陰影線還同時起到劃分空間的作用。貫穿整座展台的精細考究的線條主題正是Brunner產品精准和品質的體現,寄寓一角的加工車間場景展示出產品背後的工坊理念。
 
整座展台消耗線繩總長18千米,製造出一個開放、透明的空間。簡約的色彩和近乎圖案化的牆面效果為Brunner產品提供了一個完美的展示舞台。

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