Walter Knoll exhibition stand, Orgatec 2014

Communication and identity are key themes of our new working worlds and provide the motto for this year’s Walter Knoll presence at the Orgatec 2014. The design of the exhibition stand supports the market presence and brand identity of Walter Knoll in the high-quality office segment. At the same time the stand is designed as a response to our changing ways of working. The classic workstation is becoming less and less the locus of communication and creativity. The spatial design of the stand thus mirrors the commingling of living and working environments.

The new ‘Seating Stones’ collection by Ben van Berkel consists of organic, freely positionable seating and provides the prelude to the exhibition stand. The organic language of the furniture is presented against a wild backdrop of jungle plants. This striking image illustrates how new work environments are liberating themselves from the traditional context.

A circumferential, black carbon-fibre curtain, specially developed for Walter Knoll, breaks the space into different zones while ceding tantalising glimpses of the stand’s interior.

From the main entrance, a central axis that is further emphasised by fins attached to the ceiling, runs through to the cafeteria at the far end of the stand. The stand interior itself is calm and contained. Four different spatial scenarios are grouped around the central axis. Short texts on the walls provide impulses to consider the significance of future and present work environments.

Large-format, suspended images, which are also contained within a carbon curtain, help zone the space and provide a narrative context. Image motifs and accessories relate to the theme of nature and enliven the product presentations. They invest the clear geometry of the stand with a domestic dimension, while allowing a concentrated focus on product presentation.

The middle zone displays how versatile the Walter Knoll collection can be. Work worlds need not be considered as closed systems, but can be freely composed thanks to the infinite combinability of the products.

The rear area of the stand focusses on communication and the increasing importance of the cafeteria within a company setting. A completely mirrored café with different interaction possibilities serves as communication nexus: for a short chat at the long bar, coffee and snacks at the counter or in-depth discussions at the small tables or on comfortable lounge sofas.

The exterior skin of the trade stand is illustrated with a graphic translation of the free flow of integrated communication – while allowing the eye to catch glimpses of the stand’s interior.

交流與認同感是全新辦公理念的核心主題,也是2014年ORGATEC科隆國際辦公家具及管理設施展上Walter Knoll公司參展的指導思想。我們本次為Walter Knoll所做的展台設計突出強調了該品牌在高級辦公設施領域裡的市場地位和品牌個性,同時響應了辦公形式的變化,進一步打破傳統的辦公方式,促進交流和創造性的發揮。本次的展台的設計體現出居室與辦公場所不斷融合交彙的發展趨勢。

由Ben van Berkel設計的全新座椅系列“Seating Stones”採用自然形態,可以在空間中隨意放置,構成了展台迎賓的面孔。為了配合該系列自然的生命線條,我們為其搭建了一個長滿野生植物的叢林背景。通過這一頗具衝擊力的視覺效果,突出展現出全新辦公理念與傳統概念之間的差別。展台空間採用一道迂迴幽轉的特別為Walter Knoll設計的黑色碳纖幕布分隔,為展台內部創造出滿足私密性要求的空間。

天花懸吊的重重膜片指引出一條由展台主入口通往盡頭咖啡廳的中軸線。展台主體靜謐深沉。沿中軸線兩側搭建有四套各具特色的環境主題。背景牆面上懸掛的短句引發人對今天和未來辦公理念的思考。

與碳纖幕布搭配的大幅畫面對空間加以分隔,為展台賦予了故事感。畫面的主體和環境配飾均採用天然題材,使整個空間散發出栩栩如生的靈動之感,既為展台帶來貼近居室生活的舒適性,又使訪客將注意力集中在展示的產品上。

展台的中間區域體現出Walter Knoll產品系列的多樣性——封閉系統結構並非設計辦公環境的唯一出發點,產品之間的自由搭配性才是面向未來的辦公理念。

展台盡頭的咖啡廳突出體現出交流這一主題。它的存在進一步強調出咖啡廳在辦公場所所扮演的越來越重要的角色。這間咖啡廳四周採用反光玻璃,為訪客提供多種不同的交流選擇:有滿足短暫休息需要的長條吧台;有提供零食和咖啡的高桌高凳;有為深談準備的小桌椅;也有舒適的大沙發。

展台外圍包裹的圖樣以流暢聯網的自如交流為主題,斷斷續續的幕布使展台內部的環境氣氛能夠些許滲透到其外,吸引訪客目光。

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