Katerina Dionysopoulou, co-founder of Bureau de Change added:
“MADE has always been ahead of the curve, and so the Soho store had to offer something more than the typical high street experience. For us, the design challenge was how to display in-store, where space is at a premium, the breadth of content you can on a website.
“The projections provide a true, adaptable representation of the products, at the right scale, in the right place. Without them, the room sets feel unfinished, so for us they were the missing link to achieving a flexibility you can normally only achieve online.”
Customers are provided with tablets on which they can browse and find further product information about their favourite pieces.
Alongside the digital experience, a large physical furniture sample archive provides an opportunity to touch and feel fabrics and explore colour swatches to help decision-making.
Chloe Macintosh, MADE.COM Co-Founder and Creative Director, said:
“Taking on a central London location is a huge step for us as a brand. We see it as an opportunity to meet with a broader range of customers and for them to experience the MADE way of thinking.
“The space was designed on a tight budget and timeframe but Bureau de Change brought a lot of ingenuity and flair and turned an old rundown bookstore into a crisp, spacious and inviting design for our customers.”